SCM Designs: Washington DC | Virginia | Graphic Design » Kangaroo http://www.scm-designs.com SCM Designs | Washington DC & Northern Virginia graphic design studio offering creative solutions to local and national businesses for all their design project needs Mon, 09 Aug 2010 14:31:19 +0000 en hourly 1 Kangaroo Care Care http://www.scm-designs.com/logos/kangaroo-care-care/ http://www.scm-designs.com/logos/kangaroo-care-care/#comments Thu, 25 Mar 2010 02:50:36 +0000 admin http://www.scm-designs.com/?p=153 Kangaroo Car Care (KCC) is a multi-faceted auto maintenance, repair, body shop and fleet management business run by an equally multi-talented Aussie entrepreneur.  He recently contacted us to help him redesign his logo and identity package. He wanted something more modern and sought to keep the tie-in to Australia in his new image.  He specifically wanted a stylized kangaroo and wanted it to portray the same speed and edge of his everyday business. Once his identity develops further, his hopes are to drop the full name from the logo and become better known as “KCC.”  The initials were incorporated into the design so that later it can easily be broken apart depending on the application.  This logo was designed specifically to be broken up and used as separate parts (ex: the kangaroo, the full logo and just the kangaroo and “KCC”) as they want to be able to apply it differently on their letterhead, than on their vehicles, than on their website, etc.

His new logo has been featured on logogala.com.

Below is an example of the new logo in use in their most recent flyer and ad.  The postcard and ad include the color scheme of the logo to carry a unifying message.

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