Spinnaker Sail Shop

Spinnaker Sailing Shop (in Florida) contacted us to have a logo identity designed for them. One that not only depicted the more literal sense of their business and the equipment but also the passion of sailing.  The design had to be in a format that would work well with in the parameters of the specified sign spacing they had available outside their store.  So we took the elongated landscape specs needed and chose a rope-like font accented by the likes of a spinnaker sail aloft.  Naturally they wanted blue incorporated into the design, but we avoided the more common blues to give it a more upscale look. The logo is now the cornerstone of their visual identity.