Lost Marbles

Lost Marbles is the playful name of a local marketing group think-tank in Washington, DC and they asked us to come up with a logo design that was sharp, modern and uniquely simple. We were intrigued by what they did and began asking all kinds of questions to learn more about them.  Their answer was that they were a group of marketeers who meet regularly to discuss market trends, debate over ideas, and so on – but that they also knew how to have fun.   We wanted this to subtly translate into their logo design. The idea of the “last-idea-standing” approach they used in their meetings is portrayed by the lone remaining marble.  Simple.