Kangaroo Care Care
Kangaroo Car Care (KCC) is a multi-faceted auto maintenance, repair, body shop and fleet management business run by an equally multi-talented Aussie entrepreneur. He recently contacted us to help him redesign his logo and identity package. He wanted something more modern and sought to keep the tie-in to Australia in his new image. He specifically wanted a stylized kangaroo and wanted it to portray the same speed and edge of his everyday business. Once his identity develops further, his hopes are to drop the full name from the logo and become better known as “KCC.” The initials were incorporated into the design so that later it can easily be broken apart depending on the application. This logo was designed specifically to be broken up and used as separate parts (ex: the kangaroo, the full logo and just the kangaroo and “KCC”) as they want to be able to apply it differently on their letterhead, than on their vehicles, than on their website, etc.
His new logo has been featured on logogala.com.
Below is an example of the new logo in use in their most recent flyer and ad. The postcard and ad include the color scheme of the logo to carry a unifying message.
Not only were we extremely pleased with the finished product, but our expectations were consistently exceeded when it came to service. From start to finish, Steve Muth was readily available for consultation and our requested changes or updates were completed promptly. We feel he was quite successful in creating our logo based on the desired concept we originally described. We highly recommend SCM Designs and continue to work with Steve on our upcoming design needs!