EverHow

Started by two partners – last names of Ever & How – Everhow came to us for a logo design that incorporated their names & product(aluminum) into one look.  They wanted a simple, yet eye-catching, graphic-style logo.  The silver-like surface in the final rendition seen here is achieved though by layered fades and hue variations.  We then set out to use their initials somehow in the design. After playing around with it for a while, we finally stumbled upon what happened when I took the “H” and rotated it 90 degrees and centered it on the right side of the “aluminum” panel.  It now renders an “E” in the grey surface, while still incorporating the letter “H”.