BlueLine Motors

This is a logo design done for a retiring police officer who has recently opened his own car buying concierge service.  He prides himself on the personal attention and service he provides each customer.  Essentially, he seeks out particular models that his clients want and makes the deal for them in their place.  Then simply delivers the vehicle to his client. The “blueline” is a common reference to the police force and we incorporated it in a new way in his logo.  One font is used, but two different variations of thickness render the two separate words within the name.

Below is the logo presentation on their website.