Albright Systems

Here is the final logo presented and adopted by Albright Systems, a small start-up hosting and server company seeking to have a logo design that would accurately reflect their three levels of hosting services for both small and large databases for the web and intranet systems.  Each ring represents one of these service levels.  The rings were chosen as they represent the uninterrupted, never-ending service that they provide as the form of a ring has no visual end.  The colors represent each package which now are individually presented in the colors they’re associated with in the logo to help carry a brand image across their marketing pieces.  The position of each ring represent the size and space needed for each level of service – the red-orange ring for large databases and websites, the blue for medium level server requirements, and the green for small business web services.  The typeface has been converted to vectors and altered to better fit the look of the over-all design.  The word “systems” is in light grey as they wanted the focus on their name as they felt the “systems” is necessary, but vague – so I gave it the same tone as the shadows of the rings.