Wholistic Alternative

Wholistic Alternative came to us looking for a logo design that would help summarize her business into a translatable graphical element that could be used on her website, business cards, etc.  At first the logo designs began with a heavy emphasis on the natural interplay between the letters “W” and “A.”  After further proofing and input from the client, we were asked to display a more graphical element including aspects that directly translate the thought of her emphasis on “wholistic” or holistic business and lifestyles.  The name ended up being a separate proof, but the client liked it so much that she asked to have it used under the graphic of two hands embracing a leafy plant.  The hands represent the helping aspect of her services while the tan circle behind the hands mimics her goals of placing holistic alternatives to nutrition upon your plate. This design is the approved logo.  We think it translates her business mission well to her prospective clients while translating a subtle and softer feel.