Archive for Blog
Branding: Don’t Fall for Trends and Influencers!
“Be a leader, not a follower.” Growing up, we’ve all heard these very words from everyone from our proud parents to our game-day coaches to our grumpy 6th grade school teacher. Cliche? – maybe. But when taking this basic, sometimes over-stated tidbit of ‘life-changing’ advice, one needs to hear it out a little more. [...]
Read moreBranding: An Initial Investment in your Future
It’s one thing to produce a quick promotional brochure or a make-shift logo to begin your outreach to potential customers, but at what point does this begin to work against you and your business? Getting a new business started is always the hardest part. There’s so much to think about; supplies, staff, marketing, overhead, initiation [...]
Read moreGodspeed Steve Jobs
Very few people aspire to change how the world works. Quite frankly it’s a daunting task. Even fewer people actually follow through on this aspiration. Steve Jobs was one of those people. Having started Apple Computers in his small California garage in the 1970s with ‘The Woz’ at his side, he didn’t just see a [...]
Read moreDon’t Ignore Building Your Brand Identity
Whether starting a new business or revamping an existing one, the notion of brand building certainly merits some serious discussion. Thousands, if not millions of dollars are consistently spent on product development for good reason. A company can not enter a competitive marketplace with a marginal product line and expect to survive. Further monies are [...]
Read moreYour Business, Your Identity
According to those quoted in the best selling novel, “The Tipping Point” by Malcolm Gladwell, the average person is subjected to over 250 commercial ads on a daily basis. There’s no question that’s a significant hill to climb as a business owner hoping to generate brand awareness or gain market exposure. Within the myriad of [...]
Read moreDesigning a Story
Henry Ford once said, “Every object tells a story, if we know how to read it.” In many cases that story is design. From the toothbrush we use in the morning to the tablet we read on the metro to work it’s purpose, it’s meaning is often defined by the manner in which we chose [...]
Read moreThe Client and The Designer
Design is a curious thing. Every client, just as every designer, searches endlessly for the perfect layout, the perfect logo design, the perfect webpage for their intended purpose. Personal tastes inevitably influences the design process from both designers and their clients. Whether by committee or an individual, the physical layout, typeface selection, imagery and style [...]
Read moreOrigins of a Logo
Sometimes one’s appreciation for a creative piece can be amplified when we discover more about it’s origins and the sometimes not-so-evident narrative behind it. In our consumer-based society we’re surrounded by a barrage of symbolism and iconographic brands and logos meant to instill an immediate understanding and emotional connectivity to someone or something for a [...]
Read moreThe Future of Print Design
The recent downturn in the economy has brought about a need for businesses to be more innovative in how they market their brands to prospective clients. For years there was a heavy reliance on print materials to sustain a campaign. Marketeers spent generously on building and cleaning their mailing lists, paying creatives to design a [...]
Read moreThe Process of Designing a Logo
Logo design is a uniquely finicky business, considering the entire process is based on the ever-present, double-edged sword of subjectivity. The common denominator for so many designers is the bridging of design principles to a clients needs without breaking down the foundational trust. I’ve read blog after blog on this, ranging from utter frustration over [...]
Read more
