Archive for August, 2010
A Successful Design Experience
After having been in the creative business for some time now I’ve noticed specific patterns among the processes involved in developing designs for clients that might warrant further discussion. Let’s focus on the “management” aspect of design in order to identify potential problems that could arise between designers and their clients. Clients come to us [...]
Read moreBrand Design
Developing an all-new company identity – or brand image – in a competitive marketplace can be a very daunting task. What really constitutes a good versus a bad logo design or brand image? Well, it really depends on your product or service, how you deliver on your promises, and the relationship you as a business [...]
Read moreTips to Getting Found Online
In the myriad of unlimited resources and self-proclaimed experts in SEO available via the web, in print and more, one can certainly see the world around them begin to spin. “Experts” in this field riddle us with BP’s ranging from phrases like ‘keyword optimization’ and ‘reciprocal linking’ to the extent that their recommendations often get [...]
Read moreWriting Effective Web Content
Writing content for your website is often looked at as a daunting task. For those of you who have done it, you know that professionalism, accuracy and proofreading are clear essentials to writing quality web content. But how often do you consider how your specific word selection and sentence structure can either make or break [...]
Read moreLiving Elements of Design
How do we judge or interpret a good design? We’re all surrounded on a daily basis by visual representations that we interpret in many different ways. Some we walk by without any needed effort to understanding their meaning, while others seek to invoke an emotional response in the brief seconds we afford them. Over time, [...]
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